OUR GOALS

The SHARING FACTORY

The Eetico project originated with the goal to create new model of doing business capable of transforming the traditional top-down pyramid structure and proposing a new mechanism of horizontal and participative governance, applying the principles of cooperation, transparency, openness and widespread collaboration. A “sharing factory” that enhances the value of local production resources and design abilities in order to make their presence on the global markets a tangible one, through a common project of development, innovation and sharing, from both a social and economic standpoint. Eetico aims to be a model that can be reproduced, made up of single local and autonomous nuclei that come together through the network.

COLLABORATIVE PRODUCTION

Eetico takes on the role of activator and mediator of an open community of craftsmen, small/medium-size businesses and designers, allowing, thanks to the new online technologies and digitalisation, the development of common projects by people who are physically distant one from the other as well as the sharing of available assets in “peer-to-peer” mode. The objective is to encourage a more efficient and widespread use of abilities, resources, time and competences the extent of which often exceeds the use that is made of them, resulting in financial savings and less waste.

THE EETICO COMMUNITY

People who purchase online the developed products also become an active part of the Eetico community, by interacting through feedback and suggestions, and by expressing their conscious purchasing experience through the social channels on the Internet. From passive subjects to active players: the buyers are, at the same time, users and producers of information and contents, and participate in a project with which they share common interests, philosophy and values. Reputation and transparency are the foundations for building a relationship based on trust and satisfaction upon which the relationship model of the Eetico “sharing factory” is founded. Whoever becomes a part of it is directly invited to participate with their own contribution, sharing the role of “driver” in organising the dynamics of the project.